KM DESIGNS

PHLY creates several hundred internal e-mail communications each year. Each communication is developed using Dreamweaver using HTML and CSS. The communications are normally sent out by department which are color coded.

All internal e-flyers are sent with Microsoft Outlook. The disclaimer “Internal Use Only. Do Not Distribute” is included in the header, as the internal e-flyers might contain information that is not intended for external recipients.

To improve the effectiveness of our e-communications, best practices have been researched and applied to the eflyer templates. In the eflyer header, the PHLY Bell is used in conjunction with the appropriate department from whom the message is being sent. The correct corporate colors and product-specific imagery are used in each e-flyer design. The eflyer footer incorporates the PHLY copyright information and several award logos, as well as links to ‘Products and Services’ and the

PHLY Privacy Policy. Images are normally standard in size and dimension for faster downloading and consistent design. Alt tags are included on all images, and all content is reviewed by our Corporate Communications team in order to reflect the company’s intended messaging.

PHLY creates hundreds of external e-mail communications through the year. Each communication is designed using Dreamweaver and Pardot and coded wit HTML and CSS. The communication are sent based on the messaging to either agents or insureds.

Go here for external digital Marketing pieces.